Using Press Releases to Grow your Business
As you flit from one time consuming project to another, trying to grow your ecommerce business, you likely spend time on many different internet marketing strategies. This is wise. Time consuming, but wise. Technology demands that ecommerce sites take the extra steps to be seen. Those who don’t take those extra steps to develop a high amount of visibility on the web will be left behind to sweep their dreams up off the floor.
You’ve made your business your life in a way. So be seen, be heard, and prosper. Press releases can assist with getting the word out so people know your site is there. The fact that you’ve bought a domain name and developed a site means nothing of nobody knows you’re there! It’s like having a giant invisible store that millions of people walk right by every single day.
An effective social media marketing campaign must include press release distribution. Why? Because I said so. Didn’t you always love when your parents would say that? I didn’t. I like to understand why! So I’m going to tell you. Press releases lend credibility to your product or service. The journalistic tone of writing in press releases gives the perception of an endorsement from an impartial party.
When we begin distributing your press releases to appear in Google news to show up for your specific keywords, potential customers searching for your product or business will see you as a credible source of information. Seeing your business in such a light creates trust, which in turn creates increased web traffic. Visitors to your site will be more open to what you have to say, as they see you as coming highly recommended! Assuming that the content on your site has been well written, once the press release works to increase web traffic, business will grow.
Another benefit of an effective press release is SEO. Yes! A properly optimized press release will contain the keywords relevant to your site, as well as a few backlinks that will take readers exactly where you want them. Now, when you understand that press releases are distributed to sites like Google News, and then picked up by other sites as well, you can see the exponential growth in the amount of backlinks to YOUR SITE that will be all over the web. Because Google ranks sites based on popularity, the number of backlinks pointing to your site from other sites increases your visibility.
Writing a press release requires specific expertise. That’s where we step up to the plate to take this beast off your hands. You’ve got better things to do than spend the day writing about your own company. Besides, not many people are really good at tooting their own horn. Let us get to know your business. Let us help you put your best foot forward with a well written press release written in proper press release format. Doing so will save you time and money in the long run, and will do more to build your business than most other internet marketing strategies.
A Well Written Article Can Increase Web Traffic
As a busy entrepreneur in ecommerce, there are so many things to be tackled! There’s building relationships with vendors, webmasters and clients. There’s the task of hiring employees to provide customer support. There’s getting a product up and running and maintaining inventory control or coordinating drop shipping. The list goes on and on. But here’s the thing; nothing happens without web traffic.
So priority #1 is finding the best and most efficient way to create and increase web traffic. How to do it? Easy. Write compelling articles for online submissions. This is how you drive traffic to your site. Writing articles and publishing those articles online creates a face for your site. This is where you sell yourself. Demonstrate your knowledge of your industry, product or service, and you will be viewed as an expert. Be viewed as an expert and you will be trusted. People do business with People they trust.
Knowing that you have most likely spent a great deal of time preparing your ecommerce site for business, I’m guessing you probably have the best content throughout its pages. While you get an “E” for Effort here, to really win big you’ve got to make sure that the public sees that content. Without that, there are no sales. Well written articles produced by our team contain prime SEO content coupled with a few backlinks to your site. Backlinks are the very life of an ecommerce site, as they carry web traffic like your veins carry blood.
There’s another reason why links are important; they make your site more popular. The most popular sites are the ones who show up first when a consumer performs a google search. So, you could pay loads of money and spend hours upon hours managing pay per click campaigns; or you could incorporate a great article writing campaign as part of your internet marketing strategy and see higher rankings and increase web traffic organically.
In order for articles to benefit you, they need to be placed on sites that get attention. There are many, and our team knows which to use and which to pass by. Because online directories for article submissions all have varying requirements, we take the pressure off of the business owner by taking on the time consuming task of writing, linking, and article submissions with a great amount of creativity and professionalism.
The articles we write are optimized for readers and for search engines. That means we research the topics we write about, assess the personality of the company issuing the article, and do some digging to find out about topics readers find interesting. We blend all components together in order to gain the benefits of ranking for the article, which will gain visibility. A visible article with an informative voice and links to your site WILL generate web traffic. I want to restate the principle mentioned above. People do business with people they know. Through online article submissions, you can become that person everyone knows. Let us take care of the busy work while you carry on the important task of operating a booming business.
Increase Conversion using Video Marketing
You’ve taken the necessary steps to create an ecommerce business. You’ve chosen the product or service that will sell, and now you just need to get the word out to consumers that you have what they need. This is where internet video marketing comes in. Most of the highly successful websites use marketing techniques with videos, and judging from their success, I’d say these videos are doing their job.
So it comes down to this. You know online video marketing can catapult your business to new heights. With all the buzz out there about marketing with videos, many sites are already well on their way to increasing traffic and conversion. Don’t be left behind due to lack of information, or lack of direction. Devise your strategy for incorporating internet marketing videos into your business now.
Marketing with video seems to be fairly simple; except for the getting started part. Obtaining the right set up can take time. There’s the studio, if you even have space for one. Then there’s set design of that studio, or buying a green screen on which to film. Oh, remember the camera! Once the studio set up is complete, then it’s time to write compelling script for your internet marketing videos. Script is important, so make it good! And then you’ve got to be camera-ready. It’s time to try out your acting chops.
Ready for the good news? You don’t have to resign yourself to doing all of this on your own. Marketing with video is something that you can actually get started on right away, without all that prep work. With Start Ranking Now, marketing video production can be a task that you simply delegate. The benefit of handing over your important online video marketing work to us is twofold. First, you don’t have to invest into a studio and spend countless hours perfecting lighting, scripts and so on. Second, giving this task up to a professional company frees you up to do what you do best – run your company!
We are in the business of making floundering websites successful. That is why we have gathered the finest experts in the area of video marketing and brought them on board. Our professional staff can help you with everything from the simplest of task to taking on an entire project. We can create Slideshows for the Home Page, an enticing script to help you get started with your own video for marketing, or an entire demo of your product. All you have to do is send us the products you would like to showcase and leave the rest in our very capable hands.
The benefits are clear. And now you can see that you have a way to effectively increase conversion. With just a little information from you coupled with the creativity of our video marketing staff, marketing with video will be the next step to increasing conversion on your site.
