 Lessons in Usability from Apple.com, Dell.com, and Bestbuy.com! 1. Put your customers first in site design. 2. Guide your customer’s actions. 3. Write on-site content that appeals to the emotions and needs of the customer. Put Your Customer’s First in Site Design Apple.com Is there any question what Apple.com is trying to sell?  What action do you think Apple.com is trying to get its users to take when they land on their website? With the recent launch of the Ipad, Apple is doing everything they can to promote their new product to maximize sales. They also know that due to the recent launch, most people that will be visiting their website will be looking for one thing: the Ipad. They are putting their users first and designing their website in such a way to make it extremely easy for their customers to find exactly what they are looking for. This is a great example of putting your customers first in site design. Apple anticipated what their customers were going to be searching for on their site and made it dead easy to find it. Dell.com Very first questions to ask is who are they targeting and what are they (more…)
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