Revisit Your Title Tags to Improve Your Click Through Rate
Title tags are one of those things that are clearly an important piece to high rankings on search engine results. Title tags are one of the first parts of code that the search engines see on a page. Many people know this, but do not take the time to look at all their title tags to make sure that they are the best they can be. Improving your title tags can have amazing results to your search engine rankings, so taking some time to look at your title tags can be really worth it.
One question people have is whether or not they should include their company name in their title tags? This is especially a good idea if you have a well known brand, but it can also help build a brand that is not as well known. You just want to make sure that your title tag also has relevant keywords and not just the title of your company. Building your company brand can be accomplished in many different ways, but using title tags is definitely a great place to start.
Title tags should contain no more than 10-12 words and it is also helpful to include, at least, two keyword phrases in your title tag. The best way to do this is to separate them with a hyphen. This is a common practice and allows you to maximize the effectiveness of the title tag. Another important part of your title tags is to include geographic modifiers if they are appropriate to your business. For example, if you are a real estate agent it would be beneficial for you to put the name of the city you work in, in your title tag. If you are an ecommerce store and you deliver products throughout the United States you probably do not need to place a geographic modifier in your title tag.
It is also important to make sure that the title tag directly relates to the copy on the page. Many people actually wait for the copy to be complete in order to create the most relevant title tag for the page. You want to make sure that the title tag you create includes keyword terms that are also in the content of the page. This also seems to be important to the search engines which will help your rankings. It is also helpful to add an action word to the title tag so that it reads like a short ad. Terms like shop, buy, now, learn, read and see are sure to drive more traffic to your site, but make sure to deliver on your promise. If you are offering a free download in your title tag, the page you are taking the consumer to must have something they can download for free. If you mislead the consumer it may eventually lead to poor search engine rankings.
Creating relevant title tags that contain primary keywords at the beginning and a call to action is sure to have positive effects on your search engine rankings. It is also a good idea to include your company name in the title tag to build brand recognition. Make sure that your title tag is 10-12 words long and that the words are also found in the content of the page and in the meta description for that page. Making these adjustments is sure to increase traffic to your site and help your organic search engine rankings.
Google AdWords – How to Get Started
Upon taking a first glance at Google AdWords one might feel a bit nauseous and maybe even dizzy almost immediately upon logging in. While creating Google AdWords campaigns is a crucial part to many online businesses it may seem like a completely overwhelming task to learn and understand. The best way to approach this type of project is to start with small tasks in order to work up your momentum. You can also find a lot of instructions within the Google AdWords application that you may want to look at before starting.
Once you are ready to start building your AdWords campaigns it is important to create a complete list of keywords to target for your advertising. It is important to create small lists of related keywords in order to make them as relevant as possible to the search results. Having one ad campaign with a huge list of keywords is definitely the wrong way to go. If you have multiple ad groups with shorter keyword lists it will prove to be a much better strategy for your AdWords campaign. This will make your ads much more relevant to searches and will maximize their effectiveness.
Another important thing to remember when you create each ad is to link to the most relevant page on your website. For example, if you are selling dog items and you have an ad campaign for dog houses you should have a page on your website that focuses on dog houses, only. You want to make sure that if someone is clicking on your ad for dog houses that they arrive on a page that will give them exactly what they are looking for so that your ad money is well spent. If you have an ad for dog houses and you take them to a home page that lists multiple categories you may distract them from their original purchase and probably lose the sale. Keeping your ads targeted and focused will help them be more successful.
Once you have a complete list of keywords you can start creating the actual verbiage for the ads. It is always a good idea to see what your competitors are doing before you write all your ads and then realize that they are not very competitive. It is important to include a “call to action” in your ad such as buy now, on sale today, order yours now. These terms will help create a sense of urgency with your ads and will help you attract serious buyers. It is also helpful to include words that evoke emotions, such as unique, stylish, designer and friendly. If you can create some sort of emotional response from a shopper they will be more attracted to your ads over your competitors. You may also want to consider adding pricing information in your ad. This will also help to target shoppers, so if they are looking for something for $50, but your site has more premium items, if your ad says $100 they may not click on your ad which will cost you money.
The most important thing to do is to start your Google AdWords campaign. It is important to keep your ads focused, easy to read, include a call to action and at least one adjective that evokes an emotion. Create at least 4 ads per campaign and allow them to run for about a week to get an idea of which ones are working best. You can then make small adjustments to the other ads in order to get better results.
