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13 Mar 2012

The Importance of SEO for Realtors

Tags: Real State, SEO
Posted in SEO | Leave a comment

Real estate is all about exposure and there is no better way of getting exposure online than with a website. Many realtors have paid big bucks to have fancy websites online, but few understand the importance of SEO for realtors to get their sites top rankings on the most popular search engine results. Many have not even heard of the term SEO, because search engines are not part of their business, well, not directly. Real estate professionals know the hottest buys on the market and know everything about the cities the homes are in. Realtors have enough on their plate without worrying about Search Engine Optimization, too. This is why many of the top realtors choose companies they can trust to assist them with their SEO needs. They should look for a company that not only understands the proper techniques for SEO, but also has some knowledge of how the real estate business works. This will ensure that they are optimizing your site for the most relevant terms to you and your business. This will translate into the most targeted and highest quality leads for your real estate business. As realtors know, going through leads can be a time consuming (more…)

10 Mar 2012

How to Use OpenSiteExplorer in a Successful Marketing Campaign

Posted in SEO | 21 Comments

“ Opensiteexplorer.com (OSE) is the tool I could not work without!” When doing research in a niche market, I use the tool in three main ways: 1. Determining how difficult a niche is, 2. determining if a site is truly a competitor, and 3. to determine if a site is a quality site or not! #1 Determine difficulty to overtake a niche One of the primary uses of OSE for me is as a tool to compare my site with my top 4 competitors to determine how difficult it will be to overtake a niche. Here is how to use it: Google your keyword and find the top 4 competitors. Compare your site with top 4 competitors in OSE Check the Domain Authority of your site and the top 4 competitors If your sites domain authority is a 30 and your competitors have a domain authority of 60 or higher, then you can determine that it is going to take quite a few links to get to the number one spot. If your sites domain authority is a 55 and your competitors have domain authorities between 40 and 60, then you can determine that it will be an easier path to the (more…)

08 Mar 2012

Article Marketing Strategy for 2010

Tags: article marketing, article submissions, articles, articles distribution, Internet Marketing Strategy, SEO strategy, startrankingnow
Posted in Content Creation | 8 Comments

Recently here at StartRankingNow we have been running a test to see what exactly are the best article directories to submit articles to. There are many sites that will provide a list of the top 10 article directories to submit articles to based on Page Rank, but just because a site has a PR of 4 on their home page, does not mean that it will be valuable or profitable for you to submit your articles there. As we literally submit hundreds of articles per month to the article directories, we have run a test to find out which article directories get indexed by Google the fastest without having to do any external link building. What we did: We submitted 100 articles to each of the article directories over a 3 month period. Within 30 days of submitting the articles and the articles being published, we checked all of the submissions to determine if the urls generated by the article submissions were indexed in Google. We gathered the data and determined what percentage of the urls were indexed. Here are the results: Ezinearticles.com 100% Buzzle.com 100% Goarticles.com 89% Articlebase.com 91% A1articles.com 100% Articleblast.com 90% Articlefeeder.com 96% Articlerich.com 83% Thefreelibrary.com 89% (more…)

02 Mar 2012

Why Search Engine Optimization is a Must for Your Business

Tags: SEO, seo plan, SEO strategy, SEO technique
Posted in SEO | Leave a comment

Search engine optimization is understanding how to maximize both your website content and your marketing plan to gain high rankings in the popular search engines like Google, Yahoo and now Bing. It is simple, high rankings give you more free exposure to online shoppers and therefore will boost your profits. Many people spend thousands of dollars each month in pay per click advertising when they can reduce these costs by paying a little more attention to SEO. Search engine optimization does take a considerable amount of time to accomplish, which makes it an excellent task to outsource to a reliable company. While you will be paying a fee for these services, in the long run you will save much more money by decreasing or even eliminating your PPC campaigns. While PPC is a great way to get customers to your website, it can be extremely costly. With a few Search Engine Optimization techniques you can drastically reduce the amount of money you are spending on paid advertising and gain tons of free exposure. When building a Search Engine Optimization plan there are two things to remember. First, quality, unique content is what the search engines are looking for; therefore, this (more…)

01 Mar 2012

¿Qué tengo que hacer y saber para beneficiarme del marketing móvil?- Aún no es tarde para comenzar

Tags: Mobile Marketing, Spanish SEO
Posted in Spanish | Leave a comment

El uso de dispositivos portátiles como teléfonos inteligentes ha incrementado vertiginosamente el número de usuarios móviles de internet. Por esta razón hoy en día existen nuevos patrones de consumo y oportunidades de penetración a mercados. En Estados Unidos, más de 169 millones de personas usan activamente usan la red móvil. Básicamente, el objetivo de una campaña de marketing móvil es conectarlo con la gente mientras ésta no está en caso o se desplaza de un lugar a otro. Esto le ayudará a generar más prospectos, conseguir más clientes, recibir más pedidos y generar mayores ganancias. Esto se logra a través de: Anuncios de texto: Lo conecta con personas que buscan sus servicios con palabras clave. Extensiones de llamada “click-to-call”: Permite que las personas llamen por teléfono a su negocio con un click desde su teléfono. Anuncios con ofertas: Incentivos para que sus clientes le visiten Evaluaciones del Vendedor: La gente evalúa su negocio y otros ven qué vendedores han sido altamente recomendados. Extensiones de ubicación con múltiples direcciones: Si su negocio cuenta con varias sucursales, esta extensión permite a la gente ver todas las ubicaciones cercanas que tiene su negocio. Click-para-descargar: Permite que la gente descargue su aplicación promovida en (more…)

01 Mar 2012

¿Qué hacer para que la gente de mi ciudad encuentre mi negocio?

Tags: Spanish SEO
Posted in Spanish | Leave a comment

Su negocio debe tener presencia en el internet optimizada para aquellas personas que realizan búsquedas locales. ¿Y quiénes hacen búsquedas locales? –se preguntará usted. Google confirma que el 20% del total de las búsquedas son locales (algunos afirman que hasta el 40%) y el 40% de las búsquedas son hechas en dispositivos móviles. Por lo tanto, aquí le damos los siguientes consejos para que la gente de su ciudad encuentre su negocio: Haga un sitio móvil. Ya se acaba de mencionar el alto volumen de búsquedas en dispositivos móviles. Mucha gente utiliza sus teléfonos inteligentes para buscar servicios y productos locales, incluso en casos de moderada emergencia. Por ejemplo, si a alguien se le descompuso el coche en una ciudad desconocida, utilizará una búsqueda local para averiguar los datos de contacto del taller mecánico más cercano. Agregue su negocio a Google Maps. Simplemente visite http://local.google.com/ y dé click en ponga su negocio en Google Maps. Así, la gente lo encuentrará en sus búsquedas locales. Haga una cuenta en Google Places. Esto le permitirá agregar fotos y mayor información; así como agregar, ver y promover reviews o reseñas de la gente acerca de su negocio. Esto le ayudará a inspirar confianza (more…)

28 Feb 2012

Do I really Need SEO for My Company?

Tags: SEO, Small Business
Posted in SEO | Leave a comment

You are the owner of a small or medium size business and you’re probably thinking “I really don’t need a SEO (search engine optimization) company, do I?” and the answer is yes, you do. About ten years ago this was still optional for the non-online business owners, but nowadays it’s definitely not. We use search engines practically for everything, so even if all of the people in your hometown know about your business, you are missing out on an amazing opportunity to keep your clients updated with your promotions, new merchandise, gifts. And the most important of all, you’re missing out the opportunity to bring in new clients. The more clients you have the more sales and presence you will have in your community. An SEO company can do all of this for you by promoting the keywords that you want to appear in the google search and other search engines, and give you presence in social media. This is such a big thing because every day more and more people are spending more and more time in social media sites like Facebook. Having your profile there and keeping it updated is a must for today’s business owner. Videos are (more…)

27 Feb 2012

Make Your Website an Attractive Business Tool

Tags: Internet Marketing, Website Design
Posted in Internet Marketing Strategy | Leave a comment

Remember that your website is the online identity of your company. The first impression that people would get from visiting your website would also be the same impression that they would have of your company. The more appealing your website is, or the easier it is for them to use, the better chance you have of converting these guests into customers. Good corporate website design is all about avoiding customer pain points. Stay away from irritants like music (unless you’re in that business), Java pop-ups and redirects to other pages. If you need to have any of these for some unfathomable reason, make sure there’s an option to turn it off. To create that good website design, you, as a webmaster should be able to communicate effectively with your web development team. There are different options for you to communicate with your team like through online tools like instant messaging or through emails. In your site design, go for simplicity. Don’t complicate them with too much flash and dazzle. Provide your visitors with what they’re looking for — and make it quick. Don’t have your visitors jump thru hoops to get what they’re searching for. Have an ‘easy to navigate’ (more…)