How to Write a Press Release Headline that Will Get Read

When writing a press release for your company or latest product or service, one of the most important steps is to develop a headline that people and journalists will want to read. As easy as this sounds, it can be one of the most difficult steps in creating a great press release. What seems like an obviously amazing product or upgrade to a person who lives and breathes these types of products every day, it may not spark the interest of a journalist or the consumer in the same way. You really need to step back and look for a great angle for your press release, not just a great story.

Finding a great angle means thinking more like a reporter than a business owner. Once you come up with the subject of your press release, take a step back and ask yourself some key questions to create the perfect headline. What is the purpose of the new product? What makes it different than other similar products on the market? How does this product impact its users? Remember, as a reporter it is your job to create a story that educates your readers and makes them think they just learned something that they may not have known before, not just to promote a product.

Press releases need to really wow their readers. A press release has to be newsworthy; the ordinary is not going to make the cut. Talking about how low your prices are or how great your service is, is not what a great press release is about. A great press release headline tells the reader something very special about your product or service, something that no other competitor has already claimed as their own. You must come up with your very own angle that grabs the interest of the reader and keeps them reading. Then, you will have really sparked their interest and convinced them that, no matter what the price, your product is exactly what they are looking for and journalists will want to post your press release.

When writing your press release headline it is important to keep it short and accurate. A good rule of thumb is to keep your headline to 12 words or less. It is also important to make sure that your headline isn’t simply a teaser, but it accurately depicts the body of the press release. Keeping your press release headline short ensures that people will be able to read it in totality when they receive it in their inbox. Some readers will simply delete an email if they are unable to see exactly what it is about in the subject line. It is also important to make sure that your headline clearly exemplifies what your press release is about. Send your headline to a few of your friends or colleagues and ask them to write a quick summary of what they think your writing about. If they get it right, you can rest easy knowing that you have a great headline.

Thinking of journalists as your main audience is a key concept when writing a press release. Making your press release relevant and informative will help you accomplish exactly what you need your press release to do. Remember, don’t get too cute or clever, your press release should be packed with accurate facts and your press release headline should be an accurate representation of your press release.

A Well Written Article Can Increase Web Traffic

As a busy entrepreneur in ecommerce, there are so many things to be tackled!  There’s building relationships with vendors, webmasters and clients.  There’s the task of hiring employees to provide customer support.  There’s getting a product up and running and maintaining inventory control or coordinating drop shipping.  The list goes on and on.  But here’s the thing; nothing happens without web traffic.

So priority #1 is finding the best and most efficient way to create and increase web traffic.  How to do it?  Easy.  Write compelling articles for online submissions.  This is how you drive traffic to your site.  Writing articles and publishing those articles online creates a face for your site.  This is where you sell yourself.  Demonstrate your knowledge of your industry, product or service, and you will be viewed as an expert.  Be viewed as an expert and you will be trusted.  People do business with People they trust.

Knowing that you have most likely spent a great deal of time preparing your ecommerce site for business, I’m guessing you probably have the best content throughout its pages.  While you get an “E” for Effort here, to really win big you’ve got to make sure that the public sees that content.  Without that, there are no sales.  Well written articles produced by our team contain prime SEO content coupled with a few backlinks to your site.  Backlinks are the very life of an ecommerce site, as they carry web traffic like your veins carry blood.

There’s another reason why links are important; they make your site more popular.  The most popular sites are the ones who show up first when a consumer performs a google search.  So, you could pay loads of money and spend hours upon hours managing pay per click campaigns; or you could incorporate a great article writing campaign as part of your internet marketing strategy and see higher rankings and increase web traffic organically.

In order for articles to benefit you, they need to be placed on sites that get attention.  There are many, and our team knows which to use and which to pass by.  Because online directories for article submissions all have varying requirements, we take the pressure off of the business owner by taking on the time consuming task of writing, linking, and article submissions with a great amount of creativity and professionalism.

The articles we write are optimized for readers and for search engines. That means we research the topics we write about, assess the personality of the company issuing the article, and do some digging to find out about topics readers find interesting. We blend all components together in order to gain the benefits of ranking for the article, which will gain visibility.  A visible article with an informative voice and links to your site WILL generate web traffic.   I want to restate the principle mentioned above.  People do business with people they know.  Through online article submissions, you can become that person everyone knows.  Let us take care of the busy work while you carry on the important task of operating a booming business.

Increase Conversion using Video Marketing

You’ve taken the necessary steps to create an ecommerce business.  You’ve chosen the product or service that will sell, and now you just need to get the word out to consumers that you have what they need.  This is where internet video marketing comes in.  Most of the highly successful websites use marketing techniques with videos, and judging from their success, I’d say these videos are doing their job.

So it comes down to this.  You know online video marketing can catapult your business to new heights.  With all the buzz out there about marketing with videos, many sites are already well on their way to increasing traffic and conversion.  Don’t be left behind due to lack of information, or lack of direction.  Devise your strategy for incorporating internet marketing videos into your business now.

Marketing with video seems to be fairly simple; except for the getting started part.  Obtaining the right set up can take time.  There’s the studio, if you even have space for one.  Then there’s set design of that studio, or buying a green screen on which to film.  Oh, remember the camera!  Once the studio set up is complete, then it’s time to write compelling script for your internet marketing videos.  Script is important, so make it good!  And then you’ve got to be camera-ready.  It’s time to try out your acting chops.

Ready for the good news?  You don’t have to resign yourself to doing all of this on your own.  Marketing with video is something that you can actually get started on right away, without all that prep work.  With Start Ranking Now, marketing video production can be a task that you simply delegate.  The benefit of handing over your important online video marketing work to us is twofold.  First, you don’t have to invest into a studio and spend countless hours perfecting lighting, scripts and so on.  Second, giving this task up to a professional company frees you up to do what you do best – run your company!

We are in the business of making floundering websites successful.  That is why we have gathered the finest experts in the area of video marketing and brought them on board.  Our professional staff can help you with everything from the simplest of task to taking on an entire project.  We can create Slideshows for the Home Page, an enticing script to help you get started with your own video for marketing, or an entire demo of your product.  All you have to do is send us the products you would like to showcase and leave the rest in our very capable hands.

The benefits are clear.  And now you can see that you have a way to effectively increase conversion.  With just a little information from you coupled with the creativity of our video marketing staff, marketing with video will be the next step to increasing conversion on your site.

SEO Content Creation

Article Writing Taking All Your Time?

From unique product descriptions to helpful tips and articles, articles for distribution, and blog posting, content creation is a never ending job.  Finding an economical yet effective and efficient way to outsource article writing is a tough job.  Until you can afford to hire your own in house or freelance article writer, check out our SEO Content Creation services!

Need Content Creation – Article Writing Services?

 

We offer four levels of article writing services. Articles are categorized as a level 1, 2, 3, or Professional Level. Unless stated otherwise, all articles are approximately 500 words.

Level 1

Level 2

• Articles for Distribution – For use on ezinearticles.com, isnare.com, buzzle.com

• Articles for Main Money Sites – Combination of keyword optimized article and a well written article that actual people will want to read.

Level 3

• Web 2.0 Articles – For use on hubpages.com
• Blog Posts – For use on Blogs

Professional Level

• Quality Articles for any type of Project including newsletters and articles for exchange with other webmasters.

Why Choose Us for SEO Article Writing Services?

• Our article writers are fully trained and ready to write for you.
• We allow direct access to the article writers so you can provide feedback and give instructions directly to them.
• If you are not happy with an article writer, we can immediately switch you to a different provider.
• Having a wide range of writers helps avoid writer fatigue for large orders of articles about the same topics.
• Our writers provide the articles in the correct format so that they can be distributed or uploaded quickly to the sites you want them to be distributed or uploaded to.
• We are a full service company and can take your project from start to completion while you focus on running your business.
• Most of our article writers are located in the Philippines making our article writing service economical and cost effective. English is the language for business in the Philippines and most of our writers can write comparable to many US native English speakers.
• We offer Professional Level articles by native English speakers for when you need a high quality article for a special project.
• Our content editors check all articles in copyscape and we guarantee 100% original articles.
• You can have as little or as much input as desired.  Too busy to be bothered? You can provide a list of keywords and we can take it from there.  Need specific topics to be covered?  Give us a list of the titles or ask that the titles be approved by you first!  Need a specific keyword density for your keyword optimized articles?  We are glad to accodate.
• Convenience.  Have your article writers and link builders set up in the same project management system to facilitate your link building efforts.
• Articles are ghostwritten and you retain 100% of the rights to the articles.