Want to see how to quickly improve the conversion rate of your site? The easiest way to see if your site is measuring up with your competitors is to take some screen shots of specific features that are on your site and on your competitor’s sites and to paste them all together into a word doc side by side. You can then easily see what others are doing in your same market and get the creative juices flowing to do what they are doing even better! 1. Do a Google search for your top keyword and open new tabs or windows for the top 10 sites. 2. Open up Microsoft Word or other similar program. 3. Take screen shots or use SnagIt and copy the different sections of your site and the your competitor’s sites and paste them into your Word doc. Areas to check: 1. Top Navigation bar. Check to see if you have too much white space. What things are above the fold on your competitor’s sites that you don’t have above the fold. Do you have an 800 number? Do you have a top navigation link map that links to the top sections on your site? Do you (more…)
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