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Archive for the ‘Press Release’ Category

Using Press Releases to Grow your Business

As you flit from one time consuming project to another, trying to grow your ecommerce business, you likely spend time on many different internet marketing strategies.  This is wise.  Time consuming, but wise.  Technology demands that ecommerce sites take the extra steps to be seen.  Those who don’t take those extra steps to develop a high amount of visibility on the web will be left behind to sweep their dreams up off the floor. You’ve made your business your life in a way.  So be seen, be heard, and prosper.  Press releases can assist with getting the word out so people know your site is there.  The fact that you’ve bought a domain name and developed a site means nothing of nobody knows you’re there!  It’s like having a giant invisible store that millions of people walk right by every single day. An effective social media marketing campaign must include press release distribution.  Why?  Because I said so.  Didn’t you always love when your parents would say that?    I didn’t.  I like to understand why!  So I’m going to tell you.  Press releases lend credibility to your product or service. The journalistic tone of writing in press releases gives the (more…)

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Press Releases

Link Building Busy business owners know that their time is more valuable than to be digging in the trenches!  Let us do the routine heavy lifting of link building work for you! There was a time that “If you build it, they will come”, still held true.  Not today.  Today you need to anounce your online presence through as many channels as possible.  Finding new and creative ways to encourage other websites to link to you is a tedious and time consuming task.  Choose one of our many link building options and then just wait for the traffic to come to you. Press Releases Press Releases work if done correctly.  Our team of qualified and experienced professional writers will craft a unique press release specifically for your site.  A press release is not just for when you open a new business.  Press Releases can be done anytime something newsworthy happens in your industry.  Many every day occurences in the daily business life of most companies can be carefully crafted to a newsworthy event. Many successful business owners will even choose to have a press release done on a monthly basis.  An example of when you might want to consider having a press release done is when (more…)

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Top Free Press Release Distribution Sites

First of all, it is important to understand exactly what a press release should accomplish. Press releases are a way to promote your company and a product in a journalistic style and not a way to create another company advertisement. It should not be full of showy adjectives that have no real, factual importance. A press release should be time sensitive and grasp something that is innovative and different about you and your company, right now.  Press releases can be one of the mot important ways to gain exposure for your company, but they need to be written in a very specific way. This is one of the main reasons it can be helpful to get tips from one of the top press release distribution sites. One of the top free press release distribution sites is free-press-release.com. They offer a range of packages to fit the needs of any company. Their free press release service is a great way to get your feet wet, but if you can pay $1 per press release you can get their premier package that includes many more benefits. These additional benefits include features like the ability to add pictures to your press release, premier (more…)

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Why Having a Professional Writer is so Important

At one time press releases were a way to reach out to the media and gain interest in your company. Today, online press releases can not only perform this function, but are also a great way to build links to your site, build credibility in your company and gain visibility on search engines. However, you must be sure that you are writing content that is interesting and targeted, because the online competition is enormous. Your press release has to be created so people want to read it. Simply talking about a new product will not get people interested. It may even offend internet users that are looking for quality copy that informs them and not content that tries to sell them. If done correctly, press releases are a great way to gain organic search results for your company. Content must be interesting. Titles must be compelling. For these reasons, if you are not a professional press release writer, you will want to hire one. Press releases should be created in a professional way, because many people look to them as a direct link to the credibility of a company. A poorly written press release can really hurt the credibility you (more…)

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How to Write a Press Release Headline that Will Get Read

When writing a press release for your company or latest product or service, one of the most important steps is to develop a headline that people and journalists will want to read. As easy as this sounds, it can be one of the most difficult steps in creating a great press release. What seems like an obviously amazing product or upgrade to a person who lives and breathes these types of products every day, it may not spark the interest of a journalist or the consumer in the same way. You really need to step back and look for a great angle for your press release, not just a great story. Finding a great angle means thinking more like a reporter than a business owner. Once you come up with the subject of your press release, take a step back and ask yourself some key questions to create the perfect headline. What is the purpose of the new product? What makes it different than other similar products on the market? How does this product impact its users? Remember, as a reporter it is your job to create a story that educates your readers and makes them think they just learned (more…)

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