As social media is becoming more popular with very different types of people, from the smallest village to the most modern city, having your own social network as a business or as a professional, makes a real difference. We can achieve several business purposes by having a smart social networking strategy.
Engage in social exchange with your audience (potential clients), let them know about your business, you will become more interesting and attract more followers; become a real resource, people will go TO YOU because they feel they already know you!
Once you’ve created your network, you will get more connections, expanding your market. This will create speaker opportunities for you, which will necessarily increase your network even more! And when they visit your website, they will already know what they want, since you’ve taken your time to talk about it via social media.
Connect with leaders, get advice and learn from them. Social networking helps reducing the distance between you and recognized CEOs or consultants, which will let you share ideas. It even gives you the chance of getting a partner to maybe start a new business! You might end up being an advisor for new entrepreneurs!
It comes without saying, that you will get more projects and more clients! Share your products or services with your network; be social while highlighting your business. If they share a doubt in your facebook wall, reply to them! This will make them feel like then can trust you because you care for your customers.
Share the history of your company; tell your network about how and why you decided to make your ideas real. You will get more personal, your customers will feel they can relate with you.
Finally, think about how much time you will save recruiting and hiring people. Be smarter and faster; avoid the tedious process of interviewing people you really don’t know anything about. Social networking helps you find the most adequate candidates for you!
These are some of the goals you can achieve by social networking. Which are yours? What have you achieved by doing it? I advise starting doing it, if you’re not already!!
Author: Mónica Baigts