As the internet has developed it has opened the door for many companies to outsource some of their projects, like their Facebook, without spending tons of money in the process. Outsourcing is a great tool for smaller businesses that may not have huge budgets. Many smaller companies have small and large projects here and there which do not substantiate hiring a full-time employee. These are perfect examples of when it can be a smart decision to outsource some projects in order to get things accomplished within a limited budget.
Outsourcing can be an amazing tool for small business owners, because it gives you access to employees when the need arises and does not force you into hiring a full-time employee when you may not have a consistent amount of work for them. In many cases you can find people that are very knowledgeable on exactly what you need done, so there is no need to invest your time, effort and money in training an employee that you may have to let go in a few months.
A great task that can be very easy to outsource is building a company Facebook page. Facebook is a great resource for reaching people and creating buzz about your company. Once it is set up it does take some updating on a regular bases to help attract “fans” to your page and to keep the existing fans interested. This is why this is such a great task to outsource. You can pay someone 1-2 hours a week to keep your Facebook current instead of overwhelming an existing employee or trying to create enough work for a full-time employee that you would, most likely, have to pay much more.
Obviously, if you are going to outsource something like your Facebook account you will want to make sure that the person you choose is familiar with Facebook and has some knowledge or familiarity with your type of business. This will help you from having to micromanage the freelancer which can be counterproductive towards your efforts towards streamlining your business.
You may also want to portion out your tasks over time. This will give you an opportunity to see how they work before committing to them for a larger project that you may wait weeks for completion and then find out that they didn’t really meet your expectations. You can simply start with the task of setting up your Facebook. It is always a good idea to give clear details on what you would like done. The more specific you are when you outsource projects, the better your results will be. Once you have approved the Facebook page you can set up weekly tasks for the freelancer to complete. Setting up a weekly schedule will give you the opportunity to see their progression in a reasonable timeframe. This will give you ample opportunities to reevaluate their work and decide if they are meeting your needs.
Outsourcing for your Facebook can be a great way to get you moving on your social media projects. Just remember to use established freelancers that have similar projects already under their belt and give them small tasks to begin with until you are confident in their performance.