Upon taking a first glance at Google AdWords one might feel a bit nauseous and maybe even dizzy almost immediately upon logging in. While creating Google AdWords campaigns is a crucial part to many online businesses it may seem like a completely overwhelming task to learn and understand. The best way to approach this type of project is to start with small tasks in order to work up your momentum. You can also find a lot of instructions within the Google AdWords application that you may want to look at before starting.
Once you are ready to start building your AdWords campaigns it is important to create a complete list of keywords to target for your advertising. It is important to create small lists of related keywords in order to make them as relevant as possible to the search results. Having one ad campaign with a huge list of keywords is definitely the wrong way to go. If you have multiple ad groups with shorter keyword lists it will prove to be a much better strategy for your AdWords campaign. This will make your ads much more relevant to searches and will maximize their effectiveness.
Another important thing to remember when you create each ad is to link to the most relevant page on your website. For example, if you are selling dog items and you have an ad campaign for dog houses you should have a page on your website that focuses on dog houses, only. You want to make sure that if someone is clicking on your ad for dog houses that they arrive on a page that will give them exactly what they are looking for so that your ad money is well spent. If you have an ad for dog houses and you take them to a home page that lists multiple categories you may distract them from their original purchase and probably lose the sale. Keeping your ads targeted and focused will help them be more successful.
Once you have a complete list of keywords you can start creating the actual verbiage for the ads. It is always a good idea to see what your competitors are doing before you write all your ads and then realize that they are not very competitive. It is important to include a “call to action” in your ad such as buy now, on sale today, order yours now. These terms will help create a sense of urgency with your ads and will help you attract serious buyers. It is also helpful to include words that evoke emotions, such as unique, stylish, designer and friendly. If you can create some sort of emotional response from a shopper they will be more attracted to your ads over your competitors. You may also want to consider adding pricing information in your ad. This will also help to target shoppers, so if they are looking for something for $50, but your site has more premium items, if your ad says $100 they may not click on your ad which will cost you money.
The most important thing to do is to start your Google AdWords campaign. It is important to keep your ads focused, easy to read, include a call to action and at least one adjective that evokes an emotion. Create at least 4 ads per campaign and allow them to run for about a week to get an idea of which ones are working best. You can then make small adjustments to the other ads in order to get better results.