How to find the best article marketing sites for your niche!

18 Dec 2011

Go where your customers are! Ever feel like you are spinning your wheels and just hoping and praying that the SEO strategies you are doing are actually working? We already covered that one factor in determining what article directory sites are the best in terms of getting urls indexed quickly, but what if your client wants not only backlinks, but also traffic? How can we determine if a site will also send traffic! One easy way is using Google Adwords Display Network with Managed Placements. Basically you create an ad based on your keywords and main target and then set up specific sites in the display network that you want to test. Start with choosing all of the basic sites you can get content placed on easily such as ezinearticles.com, hubpages.com and squidoo.com. Set your dollar amount per click pretty high so you can get as many impressions and clicks as possible. If budget is a concern, then set the campaign to have a specific start and stop date.

After you have it set up, let it run for a few days or a week or so. Go back and look at the number of impressions and number of clicks. What you are looking for is which sites have a higher click through rate for your specific market. The sites with a higher click through rate are the sites you want to focus on to get your content placed on! If they have a high click through rate for the ads, they will also have a higher click through rate for the articles themselves on the sites as compared to other sites. Some other factors such as layout of the ads and where your links appear in the articles will of course factor, but we are looking at general numbers to compare different sites… not an exact science!

As you are researching the backlink profile of your competitors and as you find more sites, add them to your Google Adwords campaign. Go back each week and see if any of the one’s you have added have a lot of impressions and / or clicks for your target market and then work on focusing on getting links on those sites whether it be from getting a guest blog post placed or even paid advertising.

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