Building a link strategy that will work can take a bit of time and research. Linking is one of the most important parts of a successful internet marketing campaign. It is important to understand how to build links that will be useful to your business and not just be a waste of your time. There are a few things to look at before you start building random links to your website. You want to make sure that the time you are investing in building links is time well spent. If you decide to outsource your link building, these steps are also important to complete before you hand off this task.
Finding the Right Keywords
One of the most important tools for choosing keywords is the Google keyword tool. It is important to vary the keywords that you are using to build links to your website. This Google tool can help you find a number of quality keywords that you may not have even considered which will help you build a solid foundation for your link building strategy. You do not want to create hundreds of links for your main keyword, only. You want to vary the keywords which will build a more natural looking network of links pointing to your website. It is also important to consider long tail keywords when you are building links. These are more like key terms that people would associate with your products or services. In many cases you will find that you will rank quickly for these types of links since they tend to be more specific. While long tail keywords may not carry the search volume that a main keyword can, they are important to incorporate into your linking techniques.
Using Yahoo to Find Great Places to Post Links
Finding the best places to post links to your site can seem like a completely overwhelming task. The best place to look for clues on where to post links is right at your top competitors. In many cases they can provide you with a plethora of information that can help you gain the right exposure for your company. Everyone knows the saying “Don’t reinvent the wheel” which basically means if someone has already come up with an idea that works there really isn’t a need to start the process over from scratch. You can easily find out what sites your competitors are using to build links from by going to Yahoo. All you need to do is type the following into the Yahoo search bar and you will have tons of helpful information right at your fingertips: linkdomain:www.mycompetitorwebsite.com. This will give you an up-to-date list of which sites are linking to your competitors, so you can go after the same links.
Vary Where Your Links Point
The next important thing to do when building links to your website is to vary where you are pointing your links to. You do not want to point every link you post to your homepage. You want to make sure that you are mixing things up and pointing links to different pages on your website. This is as important to your link building strategy as picking the right keywords. If you keep these three tips in mind when you start building links you will have a solid foundation that will be very beneficial to your business which will help you make the most out of the time and money you are spending on your link building strategy.