Should I use Spanish SEO on my English website?

Most website owners can question if investing in Spanish SEO would be a good idea. Really, who knows if that investment is going to return in profit? To answer this question let us review some interesting data regarding the Spanish market:

Economy:

Mexico is the eleventh (11th) most populated country with 112.3 million inhabitants. (Source: INEGI 2010 Census). In 2010, GDP (Gross Domestic Product) per capita amounted to 9,566 dollars, which is above Latin American average. (Source: IMF 2011). Mexico actively participates in world trade. It is the 10th largest exporter and importer worldwide, accounting for 2.5% and 2.6% of the world’s total exports and imports, respectively. (Source: World Trade Report WTO, 2011).

The Mexican economy offers macroeconomic stability, supported in financial policies aimed at maintaining a balance in the budget, with a modest deficit or surplus. The Mexican economy is growing rapidly and family incomes allow more spending on unnecessary products, which makes Mexico a good place to do business.

Latin Population in the USA:

The size of the U.S. Hispanic community grew by 3.1 percent in 2009 to 48.4 million people, or 15.8 percent of the total population, the largest minority in a country that is ever more diverse.

The new data reflect how minorities continue growing, now comprising 35 percent of the total population.

The Latino population of the United States is on track to exceed 50 million, or roughly 1 in 6 Americans; among U.S. children, Hispanics are now roughly 1 in 4, according to Pew Hispanic Center analysis of U.S. Census Data.

Sales Opportunities:

People that have an American Visa and live close to the Mexico-USA border, prefer to shop in the USA. Only in Baja California it is estimated that the 43% of the population with a visa, crosses the border on a weekly basis to purchase the products that the USA offers.

Also, a study from the “Department of Commerce of USA”, showed that the Mexican tourists are the people that spend more shopping when they travel to the USA.

A Travel Agency Manager said that Mexicans spent 40% of their travel budget for shopping, and Mexico is one of five countries that bring more tourism to USA.

The growing economy and the acquiring power increase for the Mexican and Latin American people, it is a great wide new opportunity of business for the website owner. It is the time to promote your products or services in Spanish.

What you do need to promote your website in Spanish?

1. Translate your website to Spanish. Even if it takes a little more and represents an investment, by having a friendly Spanish website will bring you the opportunity to get the Spanish speaking people onto your site.

2. Find a person whose first language is Spanish to translate your website, otherwise you will get just a translation but not the information that you want to transmit.

3. Do Spanish keywords research. You can´t just translate your keywords and use them for your Spanish website, it wouldn´t make sense at all and also you will find that most searched keywords in Spanish will be different than the most searched keywords in English.

What advantages are there for SEO in the Spanish Market?

1. Low competence. SEO knowledge for Spanish website is just being discovered. The SEO market is 2 steps behind. If you use SEO with your keywords, it will be easy to get them into the first positions in less time than it would take to do it for the English market.

2. Wide territory. If you create a Spanish website, you will get the right page not only for the Mexican people, but for all of the 500 million people that speak this language.

3. Advanced techniques. Most of the Spanish website owners do not have the knowledge of advanced SEO techniques. Due to them having very little understanding of the techniques, they only do a very basic SEO to their pages. With the advanced SEO techniques you will have the power to rank and increase your knowledge.

Think fast and do not let this opportunity out of your hands. Find an SEO company that offer SEO Spanish services to help you build and promote your Spanish website, and make sure they have qualified Spanish speaking people on their staff.

Author: Tania Marin