Revisit Your Title Tags to Improve Your Click Through Rate
Title tags are one of those things that are clearly an important piece to high rankings on search engine results. Title tags are one of the first parts of code that the search engines see on a page. Many people know this, but do not take the time to look at all their title tags to make sure that they are the best they can be. Improving your title tags can have amazing results to your search engine rankings, so taking some time to look at your title tags can be really worth it.
One question people have is whether or not they should include their company name in their title tags? This is especially a good idea if you have a well known brand, but it can also help build a brand that is not as well known. You just want to make sure that your title tag also has relevant keywords and not just the title of your company. Building your company brand can be accomplished in many different ways, but using title tags is definitely a great place to start.
Title tags should contain no more than 10-12 words and it is also helpful to include, at least, two keyword phrases in your title tag. The best way to do this is to separate them with a hyphen. This is a common practice and allows you to maximize the effectiveness of the title tag. Another important part of your title tags is to include geographic modifiers if they are appropriate to your business. For example, if you are a real estate agent it would be beneficial for you to put the name of the city you work in, in your title tag. If you are an ecommerce store and you deliver products throughout the United States you probably do not need to place a geographic modifier in your title tag.
It is also important to make sure that the title tag directly relates to the copy on the page. Many people actually wait for the copy to be complete in order to create the most relevant title tag for the page. You want to make sure that the title tag you create includes keyword terms that are also in the content of the page. This also seems to be important to the search engines which will help your rankings. It is also helpful to add an action word to the title tag so that it reads like a short ad. Terms like shop, buy, now, learn, read and see are sure to drive more traffic to your site, but make sure to deliver on your promise. If you are offering a free download in your title tag, the page you are taking the consumer to must have something they can download for free. If you mislead the consumer it may eventually lead to poor search engine rankings.
Creating relevant title tags that contain primary keywords at the beginning and a call to action is sure to have positive effects on your search engine rankings. It is also a good idea to include your company name in the title tag to build brand recognition. Make sure that your title tag is 10-12 words long and that the words are also found in the content of the page and in the meta description for that page. Making these adjustments is sure to increase traffic to your site and help your organic search engine rankings.
