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Posts Tagged ‘facebook’

Top Social Media Sites

Social media sites are all the rage. People are finding new ways, each day, to keep track of long lost friends and build new business contacts, through these social media sites. Understanding which ones can get you the most exposure can be key to your SEO strategy. While the world of social media sites can seem overwhelming, if you attack it in an organized and consistent way you can gain some amazing exposure for your company and your products. Social media sites are a fast way to reach many potential customers. Just make sure that your information is short and to the point, because many social media experts do not have the time to indulge in long drawn out content. One of the most talked about social media sites is Twitter. Once it hit the mainstream it really took off and took a lot of people with it. Twitter gives its users the ability to reach thousands of people with one, short, 140-character message. To gain tons of followers you will need to convince them that the information you have to share is current and important, but once you have convinced them, you will take your company to the next (more…)

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Using Facebook to Grow Your Business

Started as a way for its founder Mark Zucherburg to connect with friends at Harvard, Facebook has exploded to over 200 million users and growing each day. Facebook is a great way to stay in touch with friends and family and even reconnect with old friends from years past, but it also can be a great tool for your business. Facebook makes it easy to share information with tons of people, all at once, all you need to do is update your Facebook page and bam, everyone you know now knows the latest news about you, your family and your business. Just remember, if you are going to be using your Facebook page for professional purposes it is important to keep things professional. While, the more contacts you have the more exposure you may get for your business, you want to make sure that the exposure you are getting is positive. If you just go and add every person you may have rubbed shoulders with to your account you may be risking your page to some unprofessional exposure. So, it is important to be selective when you are inviting people into your professional network. That being said, social media marketing (more…)

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Keeping Your Social Media Strategy Professional

For those of us that have Twitter and Facebook accounts it can be a difficult task to determine how to keep things professional if your main focus is to build a strong business network. Even if you start with the intention of keeping things professional, all it takes is one tweet or one photo to transform a professional site into something that some may find a bit unprofessional. We love social media sites because things are so instantaneous, but we forget that a single tweet can generate a rush of replies in mere seconds. So, policing your own accounts can become a full-time job. It is very important to make the purpose of your account clear from the first moment it is activated. One of the things that can cause an issue on Facebook is the fact that people can tag you in on pictures they post without your approval. Therefore, your profile can be open to risk of unprofessional exposure. It is very important to monitor your Facebook on a daily basis for photos that may not align you as a business professional. All it can take to turn a potential business contact away is an unprofessional photo that (more…)

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Facebook for Business 101

This is a copy of an article written for The Net Effect Have you heard about all this Facebook craze and know that the clock is ticking and you should have set-up your Facebook page for your business a year ago but were still too busy with other things to do it?  Start the New Year right by setting up your business on Facebook today!  Over the last month I have spoken with 3 different successful small business owners to help them set-up their Facebook page for their business.  Here are some of the same steps I have shared with them on how to get your business set-up correctly on Facebook!  Setup or choose a personal profile on Facebook.   In order to create a Facebook page, you must first have a personal profile to link it to.  Be careful here before assigning your outsourcing team or employee to do this job for you.  Once a page has been created, the url cannot be re-assigned to another profile.  In other words if your hourly employee Suzy is tasked with the job of creating the Facebook page for your business and she creates it under her own profile, you are linked to (more…)

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Tips for Outsourcing Your Facebook

As the internet has developed it has opened the door for many companies to outsource some of their projects, like their Facebook, without spending tons of money in the process. Outsourcing is a great tool for smaller businesses that may not have huge budgets. Many smaller companies have small and large projects here and there which do not substantiate hiring a full-time employee. These are perfect examples of when it can be a smart decision to outsource some projects in order to get things accomplished within a limited budget. Outsourcing can be an amazing tool for small business owners, because it gives you access to employees when the need arises and does not force you into hiring a full-time employee when you may not have a consistent amount of work for them. In many cases you can find people that are very knowledgeable on exactly what you need done, so there is no need to invest your time, effort and money in training an employee that you may have to let go in a few months. A great task that can be very easy to outsource is building a company Facebook page. Facebook is a great resource for reaching people (more…)

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