Google Webmaster Tools | StartRankingNow

03 Jan 2012

What is Google Caffeine?

Whether it was a move in response to MSN’s new search engine Bing, or just the next step in Google’s evolution, Google is hoping to make big changes with Google Caffeine. Being called “the next generation of search”, Google Caffeine claims to be faster, more accurate and more comprehensive than the current Google search. They have actually opened up the test version to some of their toughest critics, the users, for review and feedback. This is a great way for Google to find out about issues and gain free advice on suggestions for their new technology. While Google is claiming that the average Google Caffeine users may not see any major changes in the search engine, web developers and power searches should notice some upgrades. Google has issued an open invitation to its users and they can see a preview of Google’s new infrastructure by going to http://www2.sandbox.google.com/ and trying searches there. Google is looking for feedback on the differences that users see with Google Caffeine. Are users seeing more real time search results with the new system? Some of the early feedback is indicating that this is true which may even place more relevance on social media marketing than (more…)

15 Dec 2011

Keeping Track of Links is an Important Step in Your SEO Strategy

Tags: articles distribution, Google webmaster tools, linkbuilding, SEO strategy
Posted in SEO | Leave a comment

For any online business it is very important to keep track of your inbound links. Many people spend a lot of time and resources creating unique articles and posting them to article sites all over the internet, but do not take the time to track their links to see which ones the search engines are finding. As you create articles it is important to keep a spreadsheet listing each of your articles, where you posted them and which keywords you are focusing on. Some articles will be more appealing to the search engines than others and this is why it is important to track which articles are performing on which search engines. The second thing you will need to do is sign up for Google Webmaster Tools and verify your site. Once your site is verified you will start seeing statistics about your website including inbound links. This will give you a list of which sites Google is tracking and which pages on your website have links pointing to them. This will help you build a strong backlink strategy which will bring your website up in search engine rankings and increase traffic to your site. Link building is still one (more…)

28 Nov 2011

10 Quick Tips to Increase the Conversion Rate of your Website

Tags: Conversion Rate, Google webmaster tools
Posted in Conversion Rate | 2 Comments

Want to see how to quickly improve the conversion rate of your site? The easiest way to see if your site is measuring up with your competitors is to take some screen shots of specific features that are on your site and on your competitor’s sites and to paste them all together into a word doc side by side. You can then easily see what others are doing in your same market and get the creative juices flowing to do what they are doing even better! 1. Do a Google search for your top keyword and open new tabs or windows for the top 10 sites. 2. Open up Microsoft Word or other similar program. 3. Take screen shots or use SnagIt and copy the different sections of your site and the your competitor’s sites and paste them into your Word doc. Areas to check: 1. Top Navigation bar. Check to see if you have too much white space. What things are above the fold on your competitor’s sites that you don’t have above the fold. Do you have an 800 number? Do you have a top navigation link map that links to the top sections on your site? Do you (more…)