SEO Strategies Revealed by SEO Expert Nicole Munoz
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Posts Tagged ‘Internet Marketing’

Using Facebook to Grow Your Business

Started as a way for its founder Mark Zucherburg to connect with friends at Harvard, Facebook has exploded to over 200 million users and growing each day. Facebook is a great way to stay in touch with friends and family and even reconnect with old friends from years past, but it also can be a great tool for your business. Facebook makes it easy to share information with tons of people, all at once, all you need to do is update your Facebook page and bam, everyone you know now knows the latest news about you, your family and your business. Just remember, if you are going to be using your Facebook page for professional purposes it is important to keep things professional. While, the more contacts you have the more exposure you may get for your business, you want to make sure that the exposure you are getting is positive. If you just go and add every person you may have rubbed shoulders with to your account you may be risking your page to some unprofessional exposure. So, it is important to be selective when you are inviting people into your professional network. That being said, social media marketing (more…)

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Keeping Your Social Media Strategy Professional

For those of us that have Twitter and Facebook accounts it can be a difficult task to determine how to keep things professional if your main focus is to build a strong business network. Even if you start with the intention of keeping things professional, all it takes is one tweet or one photo to transform a professional site into something that some may find a bit unprofessional. We love social media sites because things are so instantaneous, but we forget that a single tweet can generate a rush of replies in mere seconds. So, policing your own accounts can become a full-time job. It is very important to make the purpose of your account clear from the first moment it is activated. One of the things that can cause an issue on Facebook is the fact that people can tag you in on pictures they post without your approval. Therefore, your profile can be open to risk of unprofessional exposure. It is very important to monitor your Facebook on a daily basis for photos that may not align you as a business professional. All it can take to turn a potential business contact away is an unprofessional photo that (more…)

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Best use of a marketing budget of $500

One of the most difficult things to do when starting out in SEO is to determine how to allocate the resources you have to guarantee the best ROI (return on investment).  Ecommerce store owners have a harder time of it as they are trying to spread their marketing dollars out across literally hundreds of keywords for all of the products on their stores.  Many times clients send us lists of hundreds of keywords and want to know how to best narrow the list down and how to best allocate the resources they have.  Here is what we tell them. 1. Narrow your keyword list to 5 keywords.  With a budget of $500 per month, it is best to focus on a short list of 5 keywords.  You can much easier track your results and get results quicker which will in turn open up your budget to focus on more keywords.  To avoid getting a penalty from google you will want to have 5 keywords but only 2-3 urls.  This means that you will need to have some of the keywords be variations of the main keyword.  First step is to narrow your list to a short list of 20-40 keywords.  (more…)

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How to Build a Solid Link Strategy

Building a link strategy that will work can take a bit of time and research. Linking is one of the most important parts of a successful internet marketing campaign. It is important to understand how to build links that will be useful to your business and not just be a waste of your time. There are a few things to look at before you start building random links to your website. You want to make sure that the time you are investing in building links is time well spent. If you decide to outsource your link building, these steps are also important to complete before you hand off this task. Finding the Right Keywords One of the most important tools for choosing keywords is the Google keyword tool. It is important to vary the keywords that you are using to build links to your website. This Google tool can help you find a number of quality keywords that you may not have even considered which will help you build a solid foundation for your link building strategy. You do not want to create hundreds of links for your main keyword, only. You want to vary the keywords which will build (more…)

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Three Easy Steps to Facebook Page Success!

Before you start placing your first Facebook ads, there are some important things that you should do to make sure that your Facebook page is ready for visitors!  Just having a Facebook Fan page is not enough.  Remember the adage: No piece of marketing material should ever leave your desk without a call to action.  Your Facebook Fan page is just that: another piece of marketing material.  Let’s look at some examples of companies that “get” it.  1. Your Facebook Page Profile Photo.   If you are your brand, then be sure to post your photo on your Facebook page profile.  People want to see who they are doing business with.  Nancy does a pretty good job here.  She has links to her other social media profiles and her blog, asks a question where the answer is always “yes”, and has an easy to understand statement of what she offers.  In this case she says she will help you “go from connections to conversions”.  Now who would not want that?!  The call to action on this graphic is a little weak.. it is “Let’s connect”.  Better to have some time of free offer to get people to opt-in to collect their (more…)

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