SEO Strategies Revealed by SEO Expert Nicole Munoz
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Posts Tagged ‘SEO strategy’

Web 2.0 Blogging Strategy for 2010

Link wheels, web 2.0 sites, Hubpages, Squidoo… all the big craze but what actually works?  Some say to use web 2.0 properties as the search engines love them and they get spidered early and often.  Others say why bother as you don’t actually own them and your web 2.0 property can get banned and deleted at any time. When to use them. Web 2.0 properties have two purposes.  Ranking and links.  First for ranking.  If when you do a search for a long tail keyword and a web 2.0 property shows up in the search results, then that means that there is little to no competition for that keyword and it will be easy for you to also build a web 2.0 property and also get ranked for that keyword.  Second for links.  There are a lot of tools that allow you to research the backlinks of your competitors. If during this research, you find that your competitors have web 2.0 properties in their backlink profile, then you should too. These are some of the easiest links to go after and most can be gotten in a few hours of work… or less if you outsource it! How to use them. (more…)

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How to Build a Solid Link Strategy

Building a link strategy that will work can take a bit of time and research. Linking is one of the most important parts of a successful internet marketing campaign. It is important to understand how to build links that will be useful to your business and not just be a waste of your time. There are a few things to look at before you start building random links to your website. You want to make sure that the time you are investing in building links is time well spent. If you decide to outsource your link building, these steps are also important to complete before you hand off this task. Finding the Right Keywords One of the most important tools for choosing keywords is the Google keyword tool. It is important to vary the keywords that you are using to build links to your website. This Google tool can help you find a number of quality keywords that you may not have even considered which will help you build a solid foundation for your link building strategy. You do not want to create hundreds of links for your main keyword, only. You want to vary the keywords which will build (more…)

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Tracking Your Allinanchor Ranking

One of the most overlooked factors in tracking a link building campaign is the allinanchor ranking.  The other day I was looking for a more efficient way to track the allinanchor ranking for some of our keywords and it occurred to me to put the allinanchor query into the software tool MasterSiteManager to see if it would track just as a keyword did.  It did! So here it is: I checked with a few other tools and the query worked there as well.  Such a simple hack, yet this is going to save hours of time when creating reports for clients! Enjoy! Incoming search terms:allinanchor rankingallinanchor toolfree software allinanchor queriesadd new comment allinanchor:handbags website name e-mailfree tool allinanchor query

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Keyword Competition Report

People are asking so we thought we would explain exactly what is included in one of our newest services: Keyword Competition Reports A keyword competition report is a report that clearly shows you exactly where your site is weak and how you need to improve to dominate the search engines for a specific keyword.  What we do is we analyze your site and compare it against your top 10 competitors for a specific keyword.  We take over 20 different factors into consideration and allow you to see how your site stacks up against your competition for each of those 20 factors.  Each item that we compare your site with tells us exactly what types of links we need to build to get your site into the #1 position in the search engines.  Have you been building links for a while but feel like you are just not getting anywhere?  Have you hired other SEO agencies and are frustrated with the lack of direction and the cookie cutter approach to link building?  Would you like to know exactly how many links and the potential cost analysis of what it will take to achieve top rankings?  Does your boss need to know (more…)

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The Importance of Pinging to Any Blog Owner

Pinging is an important tool to anyone that owns a blog. While blogs offer a great resource to share information that people feel can be of interest to others, they are growing as a tool for internet business owners, as well. They can be used to inform consumers of important information related to their products and services. A great blog can generate a lot of interest in a company, but forgetting to ping your blog is a critical mistake. Pinging a blog is a way to inform a lot of people that your content has been updated. This can create a large wave of traffic that is sure to help boost your page rank. Boosting page rank, as you know, will get you listed higher on search engine results which is the goal of any SEO effort. Pinging is such an important method to use to promote blogs, because it submits them to hundreds of directories at one time. Now that is a substantial marketing tool that you cannot afford to ignore or forget. Not only are you letting internet readers know that you have fresh, new content on your blog, you are telling the search engines to take a (more…)

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Why Bookmarking is Important to Your SEO Strategy

Bookmarking has been around for a while and it allows internet users to mark pages that interest them so they can easily find it again. However, in the past, bookmarking was a tool that was only available to you on the computer that you used to initially bookmark the site. If you were using another computer and wanted to bookmark a page this tool wasn’t very useful because it would only be available to you on that computer. Therefore, the early Bookmarking tools were very limited. Developers soon realized that it was important to create a Bookmarking tool that could maintain all of a person’s bookmarks and be accessible to them no matter what computer they were using. This gave internet uses more of a reason to bookmark pages and made a significant difference in the way bookmarking affected online businesses. Now, as content for a business was posted to sites like StumbleUpon.com and Digg.com it would instantly increase traffic to a website. The effects of bookmarking are substantial. Increased traffic translates into higher page rank and higher rankings on search engine results. It gains free exposure for a company in the ever growing social media realm, which is guaranteed (more…)

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