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Posts Tagged ‘SEO’

15 Feb 2012

KSS: Keyword Selection Strategy for Beginners

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Most business owners, and in particular small business owner, find themselves in the position of having to change something in the way their businesses work. The changes come as a response to the financial hardships, business ventures or as a reply to how the market is shifting from the mortar and brick business to the online environment. One of the most significant and recognized business strategies from the last 15 years is to create an online presence and it can be done for almost any type of business. While some business owners will prefer keeping their old business as it is and adding to it a bit of ‘online marketing flavor’, others have closed their shops and moved to the online environment exclusively. But starting an online business campaign is not as easy as it seems. When starting to create an online presence, the business as a whole is re-evaluated to strengthen the weak points and create a strategy based on the market’s demands. One of the things business owners need to start thinking is what are the real keywords they need to focus their attention to in order to create a successful marketing campaign. Sometimes, online stores sell hundreds (more…)

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07 Feb 2012

Using Facebook to Grow Your Business

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Started as a way for its founder Mark Zucherburg to connect with friends at Harvard, Facebook has exploded to over 200 million users and growing each day. Facebook is a great way to stay in touch with friends and family and even reconnect with old friends from years past, but it also can be a great tool for your business. Facebook makes it easy to share information with tons of people, all at once, all you need to do is update your Facebook page and bam, everyone you know now knows the latest news about you, your family and your business. Just remember, if you are going to be using your Facebook page for professional purposes it is important to keep things professional. While, the more contacts you have the more exposure you may get for your business, you want to make sure that the exposure you are getting is positive. If you just go and add every person you may have rubbed shoulders with to your account you may be risking your page to some unprofessional exposure. So, it is important to be selective when you are inviting people into your professional network. That being said, social media marketing (more…)

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06 Feb 2012

Tracking Your SEO Campaigns Just Got Easier

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I remember pulling my hair out trying to put a 500-piece jigsaw puzzle together when I was a kid. Now that I’m an SEO professional, it seems like sometimes I can have just as many loose ends to piece together for my clients. It made it especially hard when I had to open up multiple screens and Web browsers on my computer just to see all of the data I needed to review. Top that off with trying to remember where everything was kept and my log in information at each site and I became pretty frustrated! So, I looked into several software programs that could solve my problems but ultimately I decided on Master Site Manager.com. The 5 most important things I was looking for: 1. A place to manage all of my Web sites and domains 2. The ability to see every place I have articles, blogs, social pages, and press releases posted 3. Keyword and SEO tracking results 4. Something that was easy to learn and use 5. Prices that worked with my budget Master Site Manager makes it easy for me to see everything that is going on with each of my domains. I can quickly (more…)

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18 Jan 2012

Five Basic Steps for a Successful Project Management

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Project Management can be a real headache for all different types of businesses; but when we talk about SEO, it becomes even more challenging. SEO companies find that it is necessary to develop new strategies very often. The very nature of this business makes it difficult to develop effective streamlined procedures and simply follow them again, and again and again. It is common for SEO Project Managers to feel overwhelmed often as they must continually check and ensure that employees are kept up to date and trained when a new strategy has been implemented. With the regular changes that come in the field of SEO, there is a high chance that assignments may not be completed in a timely manner, is completed incorrectly, requires too much editing, and so on. This scenario costs time and money; not to mention unhappy clients. The question is…. Is there a way to avoid all this chaos? They are many ways, many tools, but not all of them will fit your needs. But here are some really basic steps that will help you to find out what you need to get better results in the area of project management.   1. Get the right (more…)

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06 Jan 2012

How to Write High Quality Blogs

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Internet marketing has become all the rage when it comes to businesses trying to get their name and services out there. Advertising online is very affordable and allows you to reach hundreds of new potential clients every day. There are a variety of different tactics that you can use to help promote your internet marketing, including using social media tools and blogs to attract a large web audience. A blog is a wonderful way to gain an online following and create a community where your business can interact with its customers. The trick to enticing people to visit your company’s blog is to write regular articles that contain engaging and informative material. This will allow your clients to discover all of the products and services your company offers while learning about something new and enjoying themselves at the same time. You need to be very committed to posting high quality content that a lot of people will enjoy to read. One way to do this is to make a weekly list of every blog you want to write and then set aside time in your busy schedule to concentrate on writing and posting that article. Take the time to do (more…)

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16 Dec 2011

Keeping Your Social Media Strategy Professional

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For those of us that have Twitter and Facebook accounts it can be a difficult task to determine how to keep things professional if your main focus is to build a strong business network. Even if you start with the intention of keeping things professional, all it takes is one tweet or one photo to transform a professional site into something that some may find a bit unprofessional. We love social media sites because things are so instantaneous, but we forget that a single tweet can generate a rush of replies in mere seconds. So, policing your own accounts can become a full-time job. It is very important to make the purpose of your account clear from the first moment it is activated. One of the things that can cause an issue on Facebook is the fact that people can tag you in on pictures they post without your approval. Therefore, your profile can be open to risk of unprofessional exposure. It is very important to monitor your Facebook on a daily basis for photos that may not align you as a business professional. All it can take to turn a potential business contact away is an unprofessional photo that (more…)

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15 Nov 2011

Why Having a Professional Writer is so Important

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At one time press releases were a way to reach out to the media and gain interest in your company. Today, online press releases can not only perform this function, but are also a great way to build links to your site, build credibility in your company and gain visibility on search engines. However, you must be sure that you are writing content that is interesting and targeted, because the online competition is enormous. Your press release has to be created so people want to read it. Simply talking about a new product will not get people interested. It may even offend internet users that are looking for quality copy that informs them and not content that tries to sell them. If done correctly, press releases are a great way to gain organic search results for your company. Content must be interesting. Titles must be compelling. For these reasons, if you are not a professional press release writer, you will want to hire one. Press releases should be created in a professional way, because many people look to them as a direct link to the credibility of a company. A poorly written press release can really hurt the credibility you (more…)

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