Link wheels, web 2.0 sites, Hubpages, Squidoo… all the big craze but what actually works? Some say to use web 2.0 properties as the search engines love them and they get spidered early and often. Others say why bother as you don’t actually own them and your web 2.0 property can get banned and deleted at any time. When to use them. Web 2.0 properties have two purposes. Ranking and links. First for ranking. If when you do a search for a long tail keyword and a web 2.0 property shows up in the search results, then that means that there is little to no competition for that keyword and it will be easy for you to also build a web 2.0 property and also get ranked for that keyword. Second for links. There are a lot of tools that allow you to research the backlinks of your competitors. If during this research, you find that your competitors have web 2.0 properties in their backlink profile, then you should too. These are some of the easiest links to go after and most can be gotten in a few hours of work… or less if you outsource it! How to use them. (more…)
Read more
